Cues in the environment, including the media environment, can shape the traits that women find attractive or desirable in potential romantic and sexual partners. In the present study, the possibility that advertisements for consumer goods may shape such preferences was explored. In a controlled experiment (n = 170), women were exposed to advertisements for everyday consumer goods, luxury goods, or to no advertisements before indicating their preferences for traits embodied by a desired romantic or sexual partner. Participants exposed to advertisements for everyday goods expressed preference for a constellation of traits that differed significantly from those preferred by participants who viewed no advertisements. In addition, preferences for specific traits, including intelligence, high earning potential, and muscularity, were influenced by exposure to ads for luxury goods; these effects were moderated by participants’ self-reported mate value. Results are discussed in terms of evolutionary theories of partner selection.

环境（包括媒体环境）中的线索可以塑造女性在潜在的浪漫伴侣和性伴侣中发现的吸引力或理想的特征。在本研究中，探讨了消费品广告可能影响这种偏好的可能性。在受控的实验（Ñ = 170），女性在表明自己偏爱理想的性伴侣或性伴侣所体现的特征之前，会接触过日常消费品，奢侈品的广告，或者没有广告。接触过日常用品广告的参与者表示他们偏爱特质群，这些特征与没有看过广告的参与者所偏爱的性格显着不同。此外，对奢侈品，广告，高收入潜力和强壮性等特定特征的偏好也受到奢侈品广告曝光的影响；参与者的自我报告的配偶价值减轻了这些影响。根据合作伙伴选择的进化理论讨论了结果。