The devastating context of the Covid-19 pandemic has created a new reality in which tourism has practically come to a standstill, a situation that must be reversed. This study focuses on the revitalization of businesses run by lifestyle entrepreneurs, a very significant class, of pivotal importance in innovation in the tourism sector. Specifically, this study aims to identify the most relevant indicators to select the recovery strategies of these entrepreneurs. Using the Delphi method combined with the Q-sort technique, a ranking of the indicators was produced on the basis of input from a panel of 26 senior managers and academics. The top five indicators were: creativity and innovation, level of innovation, qualification, startups number, and turnover volume. Findings reveal that the priority is on innovation and the qualification of the entrepreneurs. Only afterward do the traditional indicators of competitiveness of tourist destinations emerge.

Covid-19大流行的毁灭性环境创造了一个新的现实，在这个现实中，旅游业实际上已经停滞不前，这种情况必须扭转。这项研究的重点是振兴由生活方式企业家（非常重要的一类）经营的企业，这些企业家在旅游业的创新中具有举足轻重的地位。具体而言，本研究旨在确定最相关的指标，以选择这些企业家的复苏策略。使用德尔菲方法与Q排序技术相结合，在26位高级管理人员和学者组成的小组的基础上，对指标进行了排名。排名前五位的指标是：创造力和创新，创新水平，资格，创业公司数量和营业额。研究结果表明，创新和企业家资格是重中之重。直到后来，传统的旅游目的地竞争力指标才出现。