The current research extends the current literature of halal tourism by applying information seeking models to analyze the halal culinary marketing strategies. It aims at identifying the halal marketing strategies from the official tourism providers' perspective (the supply side) by extending and validating the halal culinary framework of Yousaf and Xiucheng. A content analysis of the government websites of the top Muslim inbound destinations among non-Islamic nations (as a vital source of information) is employed. The results of the content analysis revealed that several non-Islamic destinations did not pay attention in their official tourism offerings to promote the interests of the unique requirements of Muslims. It is found that only three destinations; New Zealand, Singapore, and Australia promote halal strategies on their government websites. Nevertheless, they could not promote all aspects of halal tourism requirements on their official websites.

当前的研究通过应用信息搜索模型来分析清真烹饪营销策略，扩展了清真旅游的现有文献。它旨在通过扩展和验证Yousaf和Xiucheng的清真烹饪框架，从官方旅游提供商的角度（供应方）确定清真营销策略。对非伊斯兰国家（作为重要信息来源）中穆斯林入境目的地最多的政府网站进行了内容分析。内容分析的结果表明，一些非伊斯兰目的地在其官方旅游产品中并未注意促进穆斯林独特需求的利益。发现只有三个目的地。新西兰，新加坡，和澳大利亚在其政府网站上推广清真策略。但是，他们无法在其官方网站上宣传清真旅游要求的所有方面。