The aim of this study is to analyze the state of communication in Galicia, as an example of a peripheral environment, and to determine to what extent it corresponds to the patterns indicated in different studies for the Spanish case and for the whole of Europe. A quantitative technique was used, consisting of the distribution of an online questionnaire, via e-mail, to three groups: communication officers from companies, communication managers from public institutions, and agencies offering communication and public relations services. Trends point to limited communication planning and to some impact of the economic crisis in terms of danger (budget cuts, especially in the case of agencies) and opportunity (increased need for measurements to justify investments). In addition, actions considered most needed within 5 years converge as a result of globalization: online communication and social media management are priority goals for diverse organizational profiles. However, the degree of awareness of strategic communication is higher in the institutional sector than in the corporate sector, since its use has been linked to the development of political communication management.

这项研究的目的是分析加利西亚的交流状况（以周边环境为例），并确定它在多大程度上与西班牙案例和整个欧洲的不同研究中指出的模式相对应。使用了一种定量技术，包括通过电子邮件将在线调查表分发给三个组：公司的传播官，公共机构的传播经理以及提供传播和公共关系服务的机构。趋势表明，沟通计划有限，并且在危险（削减预算，尤其是在代理机构的情况下）和机会（增加衡量标准以证明投资合理性）方面对经济危机产生了某些影响。此外，全球化的结果是，在5年内最需要采取的行动得以融合：在线交流和社交媒体管理是各种组织形象的优先目标。但是，由于机构战略沟通的使用与政治沟通管理的发展有关，因此机构方面对战略沟通的认识程度要高于公司部门。