The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.

中文翻译：

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加纳战略公共关系管理探索

该研究考察了加纳公共关系实践的现状。该研究运用一般公共关系理论的四个原则来确定加纳的公共关系实践是否具有战略意义。调查和深度访谈采用混合模式，分别从108名受访者和15名受访者那里收集数据。调查结果表明，加纳的PR很少进行战略性管理，在技术人员而非管理人员中更常见，并且受制于该国的文化规范。