This issue consists of four articles and two topics: social change and social media. The first two papers tackle the question of public relations and social change from two different angles. To put it very simply: the first argues that publicity can perform an important role in activism; the second argues that corporate activism boils down to self-publicity. The remaining two articles address the use of social media for organizational purposes, be they influencers and sales, or organizational image. Different as these articles are what connects them is that they both implicitly take an interest in forms of digital labour made possible by social media and activated to serve organizational purposes. There is of course much more to read and think about in these papers and I attempt to show this in my short discussion below.

中文翻译：

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社论

本期由四篇文章和两个主题组成：社会变革和社会媒体。前两篇论文从两个不同角度探讨了公共关系和社会变革问题。简单地说：第一个论点是宣传可以在行动主义中发挥重要作用。第二点认为，企业行动主义可以归结为自我宣传。剩下的两篇文章讨论了社交媒体用于组织目的的影响力，包括影响者和销售或组织形象。这些文章的不同之处在于它们都隐含了对社交媒体使之成为可能并为组织目的服务的数字劳动形式的兴趣。当然，在这些论文中还有很多要阅读和思考的东西，我试图在下面的简短讨论中证明这一点。