Journal of Marketing Education (JMED) is an important academic source for the progression of innovative research and experiential wisdom, both of which enhance the knowledge of marketing educators. The primary objective of this study is to provide a retrospection on the emergence and growth of JMED using scientometrics—in simple terms, is the quantification of science. Applying bibliometric methods, the top articles, authors, and topics in JMED titles are identified. A thematic analysis groups JMED articles into 10 semantic clusters: team environment, innovative teaching techniques, students’ evaluation of teaching, qualitative assessment of marketing outlets, technological diffusion in marketing education, experiential learning, marketing values and ethics, self-regulated learning, objective exams, and multiple experiential techniques and student learning. Among these, technological diffusion in marketing education, marketing values and ethics, and multiple experiential techniques and student learning are the most popular and evolving. Apart from informing JMED readers about possible future avenues of the journal, this study may provide valuable information to its editorial board.

市场营销教育杂志（JMED）是创新研究和经验智慧发展的重要学术资源，两者都可以增进市场营销教育者的知识。这项研究的主要目的是使用科学计量学对JMED的出现和发展进行回顾，简单来说就是科学量化。应用文献计量方法，可以确定JMED标题中的热门文章，作者和主题。主题分析将JMED文章分为10个语义簇：团队环境，创新的教学技术，学生对教学的评估，营销渠道的定性评估，营销教育中的技术传播，体验式学习，营销价值和道德规范，自我调节学习，客观考试以及多种体验式技术和学生学习。其中，营销教育中的技术传播，营销价值和道德规范以及多种体验技术和学生学习是最受欢迎和不断发展的。除了向JMED读者告知该期刊未来的可能途径外，该研究还可以为其期刊编辑委员会提供有价值的信息。