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Reputation and Trust Within the Fair Trade Movement in Brazil
Journal of Developing Societies ( IF 1.1 ) Pub Date : 2020-12-16 , DOI: 10.1177/0169796x20970345
Riccardo Da Re 1 , Sergio Pedini 2 , Fabio Maria Santucci 3 , Bianca Maria Torquati 3
Affiliation  

This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.



中文翻译:

在巴西公平贸易运动中的声誉和信任

本文说明了巴西公平贸易农民组织协会(BRFair)成员之间的信任关系,该协会是咖啡生产合作社的第二级网络。2018年,对19个合作社的代表进行了采访,以核实他们对其他协会在几个方面的看法。通过专用于社交网络分析的软件,可以测量各个合作社之间的信任方向和信任程度。一个合作社被认为是最活跃和最可信赖的,而其他合作社则是追随者并扮演外围角色。可能会有几处改进,包括改进该二级网络的性能以及加强其与价值链其他参与者的议价作用。

更新日期:2020-12-16
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