Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.

智能手机归一化设备广泛地访问信息和数字娱乐，已经改变了传统媒体行业的生产，分配和营销程序。这项研究通过对其消息的定量和定性研究，分析并系统化了哥伦比亚10家主要新闻，广播和电视运营商在Facebook，Twitter，Instagram和YouTube上的影响和范围，并对其策略进行了系统化分析，以确定其定位，治疗和效果。这项研究的结果使我们能够认识到在线和离线生产惯例的更新，而这些新闻与新闻业的联系越来越少。