In today’s world, effective science communication enhances the ability of a society to develop, seek breakthroughs and innovate; it consolidates the nation and unites people and science. Such kind of communication through the media has the potential to influence the public understanding of scientific and technological development, explore the ways to overcome challenges, increase the life quality and achieve improvement and prosperity. Mass media is an important source of science content and the main translator of social stereotypes concerning the image of science and scientists. Based on data from a survey of a wide age range of media consumers, the study reveals a social request for saturation of the Ukraine’s media with science content. Yet the research findings suggest that the current status of science does not fully meet the needs of Ukrainian audience and does not promote the critical thinking among media consumers. Besides, it was found out that people would prefer expanding the range of thematic coverage of science and reporting topics that are socially relevant and beneficial to the public. Finally, the study indicates that Ukraine needs qualified science journalism, including maintaining professional norms, preventing the pseudoscience spread and supporting public demands, for quality science coverage.

在当今世界，有效的科学交流增强了社会发展，寻求突破和创新的能力；它巩固了国家，将人与科学结合在一起。通过媒体进行的这种交流有可能影响公众对科学和技术发展的理解，探索克服挑战的方法，提高生活质量，实现改善和繁荣。大众媒体是科学内容的重要来源，也是有关科学和科学家形象的社会陈规定型观念的主要翻译者。根据一项针对广泛年龄段的媒体消费者的调查数据，该研究揭示了社会对乌克兰媒体具有科学内涵的饱和度的要求。然而，研究发现表明，科学的现状不能完全满足乌克兰受众的需求，也不能在媒体消费者中促进批判性思维。此外，人们发现人们更愿意扩大科学专题报道的范围，并报告与社会相关并有益于公众的主题。最后，研究表明，乌克兰需要高质量的科学报道，包括保持专业规范，防止伪科学传播和支持公众需求。