This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health efforts and supply chains, and facilitate widespread adoption of preventive measures such as social distancing and mask wearing. The response and communication strategies were based on principles established by research in social sciences and recommended for pandemic response, including social marketing, crisis communication, and normative influence. South Korea’s COVID-19 response and communication strategies can provide useful insights for national efforts to manage COVID-19 and other possible future infectious disease outbreaks.

本案例研究重点介绍了从韩国国家对COVID-19的回应中得出的几种交流见解。特别是，它着重于如何将创新的疾病控制计划以及信息和通信技术（ICT）与适当的消息策略结合起来使用。韩国政府以各种方式使用ICT，以加强危机沟通，协调大规模的公共卫生工作和供应链，并促进社会隔离和戴口罩等预防措施的广泛采用。应对和沟通策略基于社会科学研究建立的原则，并推荐用于大流行应对，包括社会营销，危机沟通和规范性影响。