Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.

谁从社交媒体的使用中受益更多—那些已经可以社交并且拥有广泛的朋友网络的人，或者没有社交网络的人，因此寻求通过上网弥补自己的不足？社交增强假设说，外向型人比内向型人更多地受益于能够通过在线扩大自己的朋友网络。另一方面，社会补偿假说认为，社交媒体的使用利益内向得多。避免面对面交流的害羞用户可以自由地在线交流。MANOVA对印度西部某州1,392位使用Facebook的大学生进行的调查的分析发现，这些证据主要是针对社会增强假设的。