This exploratory study examined the twitter feeds of ten senior Indian journalists during a specific event of national importance to understand what type of tweets led to greater follower engagement. Further, we examined how followers engaged with congruent and incongruent messages. Analysis of tweets about a specific developing event – the arrest and release of a student activist – indicated that journalists largely tweeted opinions, and that this type of tweet attracted more follower engagement than purely factual tweets. Analysis of each editor’s most commented upon tweets indicated that followers showed a higher level of engagement with incongruent messages than with messages with which they agreed. Practical and theoretical implications are discussed.

这项探索性研究研究了在具有全国重要性的特定事件中，十名印度高级新闻工作者的推特新闻，以了解哪种类型的推文导致更多的追随者参与。此外，我们研究了追随者如何处理一致和不一致的消息。对有关特定发展事件（逮捕和释放一名学生活动家）的推文进行的分析表明，记者在很大程度上发表了推文，并且这种推文比纯粹的事实推文吸引了更多的追随者参与。对每个编辑者对推特评论最多的评论的分析表明，追随者对不一致消息的参与比与他们同意的消息具有更高的参与度。讨论了实践意义和理论意义。