Companies operating in the service sector have provided a shared economy platform to optimize the use of resources. The concepts like acceptance and use of technology (UTAUT2) and network effect were used to analyse how the network effect moderates the acceptance of a peer-to-peer application. A cross-sectional survey was used as a research method through self-administered Internet questionnaires which were adapted and applied to guests and hosts, as both need to accept the technology. It was decided to use SmartPLS software. Users are more interested in the opinions of their reference group when deciding to use Airbnb. The belief that there is technical infrastructure that supports the use of the app influences the desire to use it, especially when users begin to realize the increased benefits generated by the growth of other users. Price imposes a significant effect on behavioural intention; however, when it is added the network effect as a moderator, the relationship loses significance. It indicates that the value of hosting does not influence platform acceptance when it already has a significant number of users. This study used one of the most influential and comprehensive theories in the adoption of technology as a basis for conceptualization and expanded it with an important construct originating from studies on economic theories. In addition, this study presents its uniqueness by introducing a theoretical construct into a moderating action and using structural equation modelling to understand the consumer behaviour of these technologies, having, above all, a potential for theoretical contributions relevant to the research area.

服务业的公司提供了一个共享的经济平台，以优化资源的利用。使用诸如技术的接受和使用（UTAUT2）以及网络效应之类的概念来分析网络效应如何缓和对等应用程序的接受。通过自我管理的互联网调查问卷，采用横断面调查作为研究方法，该问卷经过改编并应用于来宾和房东，因为双方都需要接受该技术。决定使用SmartPLS软件。在决定使用Airbnb时，用户对其参考小组的意见更感兴趣。相信有支持应用程序使用的技术基础结构会影响使用该应用程序的愿望，尤其是当用户开始意识到由其他用户的增长所带来的更多好处时。价格对行为意图产生重大影响；但是，当添加网络效果作为主持人时，该关系将失去意义。它表明托管的价值在已经有大量用户的情况下不影响平台的接受度。这项研究使用了最有影响力和最全面的理论之一，即采用技术作为概念化的基础，并通过源自经济理论研究的重要构架对其进行了扩展。此外，本研究通过将理论构造引入调节作用并使用结构方程模型来理解这些技术的消费者行为，从而展示其独特性，最重要的是，该研究具有与该研究领域相关的理论潜力。