This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach in teaching business communication. This approach is in contrast with more conventional approaches in designing communication courses, which tend to prioritize one process over the other. Participants in the study acknowledged the instrumentality in the course design in promoting communicative values with real-world impact.

中文翻译：

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竞争价值框架作为解码工具：商务沟通教学中的签名教学法

本文阐述了在高等院校的商务通信教学中一个理论上可靠的框架的可操作性。本文重新设计了一个商务通信课程的设计，该课程侧重于将消息的解码和编码过程结合起来，作为教学商务通信中的统一教学方法。该方法与设计交流课程的更常规的方法形成对比，后者在通信过程中倾向于优先处理另一个过程。该研究的参与者承认课程设计在促进具有现实世界影响的交流价值方面的作用。