The case recounts the story of Johnny and Jugnu, the fast-food restaurant’s initial journey. The story is then supplemented by details of the marketing mix (price, product, place and promotion). All decisions have been made, except for the pricing decision. The case hinges on this important decision. The four partners seem to disagree on pricing, and the case data helps students make this decision for the protagonists.

中文翻译：

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约翰尼（Johnny）

此案讲述了快餐店Johnny和Jugnu的最初旅程。然后，通过市场营销组合的详细信息（价格，产品，地点和促销）来补充该故事。除定价决策外，已做出所有决策。该案取决于这一重要决定。这四个合作伙伴似乎在定价上存在分歧，案例数据可帮助学生为主角做出此决定。