This article explores how the publisher Cornelis vander Plasse managed to promote the literary career of the Dutch playwright Gerbrand Bredero (1585–1618) by using Amsterdam as a place. It is concerned with the way in which this Amsterdam-based publisher took decisions both to comply with Bredero's work and to derive maximum benefit from its publication. One of his strategies was to deploy the city as a recognizable trademark to Bredero's work. By using the advantages that the ‘place’ of Amsterdam offered him, he proved himself an expert in marketing and advertising, laying the foundation of Bredero's reputation as both an Amsterdam-based and national author in the centuries to follow.

本文探讨出版商 Cornelis vander Plasse 如何通过将阿姆斯特丹作为一个地方来促进荷兰剧作家 Gerbrand Bredero (1585–1618) 的文学事业。它关注这家总部位于阿姆斯特丹的出版商做出决定以遵守布雷德罗的作品并从其出版中获得最大利益的方式。他的策略之一是将这座城市作为布雷德罗作品的可识别商标。通过利用阿姆斯特丹“地方”为他提供的优势，他证明了自己是营销和广告方面的专家，为布雷德罗在接下来的几个世纪中作为阿姆斯特丹和全国作家的声誉奠定了基础。