The marketing of tobacco, alcohol, unhealthy food and gambling services is harmful to public health, the European economy and sustainability. If the European Union (EU) has embraced the regulation of cross-border marketing for tobacco products for over two decades, it has consistently resisted evidence-driven calls to regulate the marketing of other harmful commodities, preferring instead to rely on ineffective industry pledges. This contribution reflects on why the EU has failed to use its competence to regulate cross-border marketing more systematically to protect health and highlights why the time is ripe to reconsider the issue, before concluding with a possible way forward.

中文翻译：

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有害的商业营销和儿童权利：更好地利用欧盟权力

烟草、酒精、不健康食品和赌博服务的营销对公共健康、欧洲经济和可持续性有害。如果欧盟 (EU) 接受烟草制品跨境营销监管已有 20 多年，它一直抵制以证据为导向的呼吁监管其他有害商品的营销，而是更愿意依赖无效的行业承诺。这一贡献反映了为什么欧盟未能利用其能力更系统地规范跨境营销以保护健康，并强调了为什么在得出可能的前进方向之前重新考虑这个问题的时机已经成熟。