Abstract

Past studies examining the direct relationship between private self-consciousness and online self-presentation behavior have not met with much success. The aim of this study was to examine the direct relationship between private self-consciousness and self-monitoring as well as the indirect relationship between these two variables through the mediation of locus of control and self-concept among Instagram users. Besides investigating locus of control and self-concept independently, serial mediation of locus of control and self-concept in the relationship between private self-consciousness and self-monitoring was also examined. A sample of 309 university students was conveniently drawn from three private universities in Kuala Lumpur, Malaysia. Participants completed a survey that collected data on private self-consciousness, internal locus of control, self-concept, self-monitoring on Instagram and relevant demographic data. Results of this study showed that there is no direct relationship between private self-consciousness and self-monitoring on Instagram. Independently, locus of control was found to mediate the relationship between private self-consciousness and self-monitoring while self-concept did not. The serial-multiple mediation test supported the mediating role of locus of control and self-concept on this relationship. These indirect relationships contribute to our understanding of the underlying mechanism through which private self-consciousness influences self-monitoring on Instagram.

摘要

过去研究私人自我意识与在线自我表现行为之间直接关系的研究并没有取得太大的成功。这项研究的目的是通过Instagram用户之间的控制源和自我概念的中介，研究私人自我意识和自我监控之间的直接关系，以及这两个变量之间的间接关系。除了独立研究控制和自我概念的来源外，还研究了控制和自我概念的系列中介在私人自我意识和自我监控之间的关系。方便地从马来西亚吉隆坡的三所私立大学中抽取了309名大学生样本。参与者完成了一项调查，收集了有关私人自我意识的数据，内部控制源，自我概念，Instagram上的自我监控以及相关的人口统计数据。这项研究的结果表明，Instagram上的私人自我意识与自我监控之间没有直接关系。独立地，控制源被发现可以调节私人自我意识和自我监控之间的关系，而自我概念则不能。多次多重调解测试支持这种关系的控制位点和自我概念的调解作用。这些间接关系有助于我们理解私人自我意识影响Instagram自我监控的潜在机制。这项研究的结果表明，Instagram上的私人自我意识与自我监控之间没有直接关系。独立地，控制源被发现可以调节私人自我意识和自我监控之间的关系，而自我概念则不能。多次多重调解测试支持这种关系的控制位点和自我概念的调解作用。这些间接关系有助于我们理解私人自我意识影响Instagram自我监控的潜在机制。这项研究的结果表明，Instagram上的私人自我意识与自我监控之间没有直接关系。独立地，控制源被发现可以调节私人自我意识和自我监控之间的关系，而自我概念则不能。多次多重调解测试支持这种关系的控制位点和自我概念的调解作用。这些间接关系有助于我们理解私人自我意识影响Instagram自我监控的潜在机制。多次多重调解测试支持这种关系的控制位点和自我概念的调解作用。这些间接关系有助于我们理解私人自我意识影响Instagram自我监控的潜在机制。多次多重调解测试支持这种关系的控制位点和自我概念的调解作用。这些间接关系有助于我们理解私人自我意识影响Instagram自我监控的潜在机制。