ABSTRACT

Many people spend money on religious and secular products. How do spending preferences change when people stop identifying as religious? People who stop identifying as religious (religious dones) may retain preferences for religious products more so than people who have never identified as religious (religious nones). Three studies (two preregistered; total N = 2,214) supported the religious residue hypothesis: currently religious participants expressed greater willingness to pay for religious products than did religious dones, who reported greater willingness to pay than did religious nones. Religious dones also expressed a greater desire to pay for secular products than for religious products, a pattern similar to religious nones. The religious residue effect was mediated by engagement in religious rituals and time spent with religious individuals.

摘要

许多人花钱购买宗教和世俗产品。当人们不再认同宗教时，消费偏好会如何变化？不再认定为宗教人士（宗教行为）的人可能比从未认定为宗教人士（非宗教人士）更多地保留对宗教产品的偏好。三项研究（两项预注册；总N = 2,214）支持宗教残留假说：目前有宗教信仰的参与者表示比宗教活动更愿意为宗教产品付费，他们报告比没有宗教信仰的人更愿意支付。与宗教产品相比，宗教产品也表达了为世俗产品付费的更大愿望，这种模式类似于宗教产品。宗教残留效应是通过参与宗教仪式和与宗教人士相处的时间来调节的。