ABSTRACT

In recent years, radical transparency has become an increasingly popular buzzword in food industry circles. Among other things, radical transparency means taking an “open kitchen approach” to clearly communicate to consumers what is in their products so that informed decisions can be made. Also known as the clean label trend, the idea of transparency in food labeling has varied expression. Transparency is core to Health Canada’s current initiative to update information on food labels and also to Big Food’s scannable QR code, known as the Smart Label. It underpins Unilever’s Real Food Movement, Kraft’s What’s in my Food? campaign, and Hershey’s Commitment to Simple campaign. Yet industry and government food transparency initiatives have different logics, and this Provocation unveils how radical transparency in food packaging has varying implications for taste, individual practices, and the richly sensorial aspects of food.

摘要

近年来，彻底的透明化已成为食品工业界越来越流行的流行语。除其他事项外，根本的透明度意味着采取“开放式厨房方法”向消费者清楚地传达产品中的内容，以便可以做出明智的决定。也称为清洁标签趋势，食品标签透明性的概念有多种表达方式。透明度是加拿大卫生部当前旨在更新食品标签信息以及Big Food的可扫描QR码（称为“智能标签”）的举措的核心。它支撑着联合利华的“真正的食品运动”，卡夫的《我的食物中有什么？运动，以及好时对简单的承诺活动。然而，工业界和政府的食品透明度倡议具有不同的逻辑，这项挑衅行动揭示了食品包装中的根本性透明度如何对口味，个人习惯以及食品的丰富感官方面产生不同的影响。