This article reviews contemporary issues in survey research, connecting established methods to innovative tools and technologies like real-time sensors and computer vision. This link takes into account the idea about the “organical” nature of Big Data, which represents a challenge toward a modernization of population studies in the light of technological innovations. The adopted dominant paradigm of data gathering is web survey (computer-assisted web interviewing), which is explored through the formalization of chain-referral methods as respondent-driven sampling. The general orientation is toward a computational social science approach. Weaknesses of such methodology is studied and solutions are provided with insights from empirical research on panel management. Contribution from gamification techniques is critically discussed.

本文回顾了调查研究中的当代问题，将已建立的方法与创新工具和技术（例如实时传感器和计算机视觉）联系起来。该链接考虑了关于大数据的“有机”本质的想法，这代表着根据技术创新对人口研究进行现代化的挑战。数据收集采用的主要范式是网络调查（计算机辅助网络访谈），它是通过将链引荐方法形式化为响应者驱动的抽样研究而进行探索的。总体方向是针对计算社会科学方法。研究了这种方法的不足之处，并提供了来自面板管理实证研究的见解的解决方案。讨论了游戏化技术的贡献。