This study examines the presence and impact of complex alternative organizational configurations of pricing on firm performance. The dataset is from a survey of company owners and company CEOs, of which a subsample was used previously and analyzed with multiple regression analysis. Analyzing an enlarged dataset that includes new data using fuzzy-set qualitative comparative analysis (fsQCA) supports the perspective that multiple price policy paths are identifiable for indicating high performance for different firm operational contexts. By applying the perspective of complex interdependences of specific pricing activities and specific organizational configurations related to pricing, this study offers a nuanced contribution to marketing theory. To practicing managers, this study offers guidance for adopting specific configurations of pricing policies in specific contexts for achieving high firm performance as well as guidance on which configurations indicate negative firm performance outcomes.

这项研究考察了价格的复杂替代组织配置对公司绩效的存在和影响。该数据集来自对公司所有者和公司首席执行官的调查，该调查先前曾使用过子样本并通过多元回归分析进行了分析。使用模糊集定性比较分析（fsQCA）分析包括新数据在内的扩大数据集，支持以下观点：可识别多个价格政策路径，以指示不同公司运营环境下的高性能。通过应用特定定价活动与定价相关的特定组织配置之间复杂的相互依存关系的观点，本研究为营销理论提供了细微的贡献。对于执业经理，