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Revenue management for homestay with TODIM-integrated EMSR-b
Journal of Revenue and Pricing Management ( IF 1.1 ) Pub Date : 2021-03-06 , DOI: 10.1057/s41272-021-00296-0
Kedar Pandurang Joshi , Amol Dhaigude

Homestays have become an integral part of sustainable tourism business in south west of Karnataka. We present an integrated method to allocate capacity that maximises revenue for a homestay during their peak and slack season. Here, TODIM is applied to understand their competitive positioning in the region. Further, integrating Monto-Carlo simulation with EMSR-b heuristics booking limits for each package class is determined. The results show that homestay owner needs to reduce protection interval for gold, platinum, and silver packages. Customers also get benefitted because of the variety of packages available during the respective seasons, which will lead to more customer satisfaction.



中文翻译:

使用TODIM集成的EMSR-b进行寄宿家庭的收入管理

寄宿家庭已成为卡纳塔克邦西南部可持续旅游业不可或缺的一部分。我们提出了一种整合的方法来分配容量,以便在旺季和淡季期间使寄宿家庭的收入最大化。在这里,TODIM被用来了解他们在该地区的竞争地位。此外,还确定了将Monto-Carlo模拟与EMSR-b启发式预订限制的每种包装类别相结合。结果表明,寄宿家庭所有者需要缩短对金,铂和银包装的保护间隔。由于各个季节中可用的包装种类繁多,因此客户也将从中受益,这将带来更多的客户满意度。

更新日期:2021-03-14
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