This paper traces the emergence of a new figure of the desiring subject in contemporary addiction science and in three other recent cultural developments: the rise of cognitive-behavior therapy, the self-tracking movement, and the dissemination of ratings. In each, the subject’s desire becomes newly figured as a response to objects rather than a manifestation of the soul, measured numerically rather than expressed in language and rendered impersonal rather than individualizing. Together, these developments suggest a shift in the dominant form of the desiring subject in contemporary U.S. culture, one that breaks with the subject-form that Foucault theorized five decades ago.

本文追溯了当代成瘾科学和其他三个近期文化发展中欲望主体新形象的出现：认知行为疗法的兴起、自我追踪运动和评级的传播。在每一个例子中，主体的欲望都被重新定义为对物体的反应而不是灵魂的表现，用数字来衡量而不是用语言表达，并且变得非个人化而不是个体化。总之，这些发展表明当代美国文化中欲望主体的主导形式发生了转变，这种转变打破了福柯五十年前理论化的主体形式。