This study aims to explore how consumers process and respond to fake news. The study hypothesizes that fake news that induces one’s belief and values increases the level of anger that eventually affects negative word-of-mouth (n-WoM). The study also posits that religiosity and conservatism moderate the relationship between anger and n-WoM. Data were collected using quasi-experimental repeated measures factorial design, 1 × 2 within subjects. A total of 188 participants responded to the experiment. The study uses one-way repeated measures design ANOVA and MEMORE to test the effects of moderation for repeated measures. Religiosity and conservatism moderate the relationship between anger and negative word-of-mouth. The study’s limitations include the limited dimension measured for religiosity and not differentiating the denominations of Islam.

这项研究旨在探讨消费者如何处理和应对假新闻。这项研究假设，假新闻会诱发一个人的信念和价值观，会增加愤怒的程度，最终会影响负面的口碑（n-WoM）。该研究还认为，宗教信仰和保守主义可以缓和愤怒与n-WoM之间的关系。使用准实验重复测量因子设计收集数据，受试者内部为1×2。共有188名参与者对该实验做出了回应。该研究使用单向重复测量设计方差分析和MEMORE来测试重复测量的节制效果。宗教信仰和保守主义缓和了愤怒与负面口碑之间的关系。该研究的局限性包括为宗教性所衡量的有限范围，以及不区分伊斯兰教的教派。