The study sought to investigate the major factors that constitute ethical dilemmas for bank marketers in the workplace. The conclusive research design was adopted, and the population of the study consisted of part-time postgraduate students in the faculty of management sciences at the University of Benin who are bank marketers. Research data were analysed using structural equation modelling. Results indicate that sales target and deceptive marketing significantly influence the ethical dilemma faced by bank marketers in Nigeria. The results also showed that respondents’ perception is related to education but not related to sex, marital status and age.

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工作中的道德困境：尼日利亚银行行销商的观点

该研究试图调查构成工作场所银行营销人员道德困境的主要因素。采用了结论性的研究设计，并且研究人群包括贝宁大学管理科学系的兼职研究生，他们是银行行销人员。使用结构方程模型分析研究数据。结果表明，销售目标和欺骗性营销极大地影响了尼日利亚银行营销人员面临的道德困境。结果还表明，受访者的知觉与教育有关，而与性别，婚姻状况和年龄无关。