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Managing charity 4.0 with Blockchain: a case study at the time of Covid-19
International Review on Public and Nonprofit Marketing ( IF 1.8 ) Pub Date : 2021-03-03 , DOI: 10.1007/s12208-021-00281-8
Adalberto Rangone , Luca Busolli

The Covid-19 emergency is demonstrating the need to follow new solutions that can support the important role played by non-profit organizations around the world. Contrary to what should have happened to further combat the effect of pandemic, the majority of philanthropic organisations had a negative impact on fundraising, suffering a substantial decrease. Today, the Blockchain can play a pivotal role to re-establish pre-pandemic standards and enhance the development of global philanthropy. However, it is still too little considered due to the criticalities encountered during the launch and development of the initiatives as well as for a general incomprehension of its technology. Therefore, this work aims to demonstrate the Blockchain impact on the development of charity 4.0, especially in an extremely dramatic historical moment marked by the Covid-19 pandemic. The objective is achieved through the case study of Charity Wall, an emerging Italian social marketplace appreciated by important business associations for its innovative solutions in the charity 4.0 sector and for the important support provided to NPOs during their traditional function as well as against Covid-19 in Italy. Through a benchmark analysis, this work succeeds in highlighting the innovative solutions proposed by Charity Wall compared to the charity 4.0 systems on the market. More specifically, through the Charity Wall case study it is possible to demonstrate which aspects of Blockchain technology can be used to strengthen the philanthropic system by avoiding cases of fraud to the detriment of beneficiaries, receivers and donors as well as to create a closer network between the various philanthropic players to support charitable initiatives against the Covid-19.



中文翻译:

使用区块链管理慈善4.0:Covid-19时的案例研究

Covid-19紧急情况表明需要遵循新的解决方案,以支持全球非营利组织的重要作用。与应该采取什么措施来进一步对抗大流行的影响相反,大多数慈善组织对筹款产生了负面影响,并大幅度减少。如今,区块链可以发挥重要作用,以重新建立大流行前的标准并促进全球慈善事业的发展。但是,由于在启动和开发计划过程中遇到的关键性以及对其技术的普遍理解,对它的考虑仍然很少。因此,这项工作旨在证明区块链对慈善4.0发展的影响,特别是在以Covid-19大流行为标志的极其戏剧性的历史时刻。该目标的实现是通过对Charity Wall的案例研究来实现的,Charity Wall是一个新兴的意大利社交市场,受到重要商业协会的赞赏,以其在4.0慈善领域的创新解决方案以及在非营利组织传统职能以及反对Covid-19期间向非营利组织提供的重要支持在意大利。通过基准分析,这项工作成功地突出了与市场上的慈善4.0系统相比,慈善墙提出的创新解决方案。更具体地说,通过慈善墙案例研究,有可能证明区块链技术的哪些方面可以通过避免欺诈案件损害受益者的方式来增强慈善体系,

更新日期:2021-03-14
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