Individuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents a social marketing strategic planning model which begins by analyzing the micro, meso, and macro environments to identify causes or influences of a target social issue or problem. Contributors to the social problem are prioritized with respect to the degree to which they exert influence or causality. Next, stakeholders (those who have some interest in the social problem) are identified. Stakeholder perceptions and values are examined in order to develop an effective coalition of stakeholders who can work collaboratively at the various environmental levels to ameliorate the target social problem. As social marketing has evolved in order to develop more effective solutions to complex social problems, integrating a systems approach is useful to understand the dynamics influencing the social problem. Individuals are not targeted myopically but placed into an environmental context to understand and respond to influences on unhealthy behaviors and living conditions. Engaging a coalition of stakeholders who are motivated to alleviate the causes of the social problem must be skillfully managed by social marketers but offers promise in addressing complex social problems.

个人存在于强烈影响其整体健康和福利的环境中。环境环境是指一个人生活，工作和社交的环境。本文提出了一种社会营销战略规划模型，该模型首先通过分析微观，中观和宏观环境来确定目标社会问题或问题的原因或影响。社会问题的贡献者应优先考虑他们施加影响或因果关系的程度。接下来，确定利益相关者（对社会问题感兴趣的人）。对利益相关者的看法和价值观进行了审查，以建立利益相关者的有效联盟，这些利益相关者可以在各种环境级别上协同工作，以缓解目标社会问题。随着社会营销的发展，以便为复杂的社会问题开发出更有效的解决方案，集成系统方法对于理解影响社会问题的动态很有用。个体不是近视目标，而是置于环境中以了解和应对对不健康行为和生活条件的影响。必须由社会营销人员熟练地管理由利益相关者组成的联盟，这些联盟旨在减轻社会问题的根源，但必须能解决复杂的社会问题。个体不是近视目标，而是置于环境中以了解和应对对不健康行为和生活条件的影响。必须由社会营销人员熟练地管理由利益相关者组成的联盟，这些联盟旨在减轻社会问题的根源，但必须能解决复杂的社会问题。个体不是近视目标，而是置于环境中以了解和应对对不健康行为和生活条件的影响。必须由社会营销人员熟练地管理由利益相关者组成的联盟，这些联盟旨在减轻社会问题的根源，但必须能解决复杂的社会问题。