This study investigates and then develops a conceptual framework explaining the strategic factors responsible for mobile product innovations success in an emerging market. Our methodology is based on a qualitative case study research design approach using grounded theory concerning Safaricom's organization and product innovations in East African markets and Kenya in particular. We find that Safaricom's innovation success stems from a combination of four winning strategic factors: continuous innovation, reconfiguration and repositioning of failed innovations, elevation of key successful innovation into strategic assets, and combination of strategic assets into a prime business ecosystem. We integrate these strategies to form the Mobile Technology Innovation Cycle as a contribution to product innovation theory and practice.

中文翻译：

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建立一个概念框架，解释在新兴非洲市场中负责移动产品创新成功的战略因素

这项研究进行了调查，然后开发了一个概念框架，解释了负责新兴市场中移动产品创新成功的战略因素。我们的方法是基于定性的案例研究设计方法，该方法使用扎根于Safaricom在东非市场尤其是肯尼亚市场的组织和产品创新的理论。我们发现Safaricom的创新成功来自四个获胜的战略因素：持续创新，失败创新的重新配置和重新定位，将关键成功创新提升为战略资产以及将战略资产整合为主要业务生态系统。我们整合了这些策略，形成了“移动技术创新周期”，为产品创新理论和实践做出了贡献。