The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer–merchants. We conducted an in‐depth auto‐ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by (a) transforming an idea for market change into new market offerings and practices that begin to fill the void, (b) materializing and making visible other institutional voids that need to be filled, and (c) serving as a juncture at which formal and informal institutionalized practices can connect.

中文翻译：

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在生存市场中运营的社会企业的机构工作：使用业务模型作为市场塑造工具

在生存市场上并存的正规和非正式制度化实践之间的空隙会使生存的商人无法使用它们。我们对莫桑比克马普托的一家社会企业Novo Dia Developments进行了深入的人种志研究，力求使住房市场可及。我们的研究通过两种方式扩展了对生存市场转变的现有理解。首先，我们的研究表征了社会企业为开辟生存市场而进行的制度性工作。其次，我们的研究将正在使用的业务模型理论化 作为一种可以组织和执行机构工作的机制，方法是：（a）将市场变化的观念转变为新的市场产品和做法，以填补空白，（b）体现并显示其他需要消除的机构空白（c）作为正式和非正式制度化实践可以联系的纽带。