Special charity events are an important source of revenue for non-profit organisations in cancer control yet volunteering is declining and turnover is high. Experiences at cause-related events may influence retention, particularly emotions connected to the cause and ceremonies which honour cancer survivors and remember loved ones. We explore the degree to which emotions associated with cause-related volunteering and collective action in the literature are felt in response to Relay For Life and what emotions predict three indicators of retention: intention to return for future events, satisfaction with volunteering, and organisational commitment. Volunteers (n = 410) completed a cross-sectional survey at Relay For Life events in Queensland, Australia. Multiple regression analyses examined whether emotions associated with events predicted each indicator of retention, adjusting for number of years spent volunteering for events. Sixty-two percent reported an intention to return the following year. The most commonly reported event-related emotions were hope, pride, and empathy (62–69%). Intention to return, satisfaction, and commitment were each significantly predicted by hope and pride. The findings suggest special charity events in cancer control could retain volunteers by fostering pride and hope (e.g., for a cancer free future); however, future prospective research which examines the mechanisms of these relationships is warranted.

中文翻译：

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为事业留住志愿者：与癌症控制事业相关的慈善活动相关的希望和自豪感

特殊慈善活动是癌症控制非营利组织的重要收入来源，但志愿服务正在减少，营业额很高。在与事业相关的事件中的经历可能会影响保留，特别是与事业相关的情绪和纪念癌症幸存者和记住亲人的仪式。我们探讨了文献中与事业相关的志愿服务和集体行动相关的情绪在响应生命接力时的感受程度，以及哪些情绪预测了三个保留指标：返回未来事件的意图、对志愿服务的满意度和组织承诺. 志愿者 ( n = 410) 在澳大利亚昆士兰的生命接力活动中完成了一项横断面调查。多元回归分析检查了与事件相关的情绪是否可以预测每个保留指标，并根据志愿活动的年数进行调整。62% 的人表示打算在次年返回。最常报告的与事件相关的情绪是希望、自豪和同理心（62-69%）。希望和自豪都可以显着预测回报的意图、满足感和承诺。研究结果表明，癌症控制方面的特殊慈善活动可以通过培养自豪感和希望来留住志愿者（例如，为了一个没有癌症的未来）；然而，未来有必要对这些关系的机制进行前瞻性研究。