One of the greatest problems facing nonprofit organizations (NPOs) is the lack of funding, which directly jeopardises their work. NPOs working in tourist destinations have the opportunity of satisfying this need through tourism, by linking the objectives of their own activities to the objectives of tourist destinations. This article aims to establish whether NPOs working in tourism have capitalised on tourism as a means for increasing their own income. In other words, do NPOs that more frequently conduct tourism‐related activities have a higher level of financial sustainability, reflected in a higher share of income from self‐funding activities than from donations and grants? To this end, primary research was conducted using a questionnaire on a sample of 205 NPOs whose activities impact tourism and which operate in one of the four most developed tourist destinations in Croatia with regard to tourist traffic in the past 10 years (Poreč, Rovinj, Dubrovnik and Medulin). Research results indicate that an increase in the frequency of conducting activities directly impacting tourism is paralleled by an increase in the share of income generated by active self‐funding (income from selling products and providing services) and other types of self‐funding (income from memberships fees and assets), with a decrease in the share of income from donations and grants. This study contributes to the existing knowledge by connecting NPOs with the tourism system and by identifying and defining opportunities for NPO self‐funding through tourism as a means of improving NPO financial sustainability.

中文翻译：

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通过与旅游有关的活动改善非营利组织的财务可持续性

非营利组织（NPO）面临的最大问题之一是缺乏资金，这直接危害了他们的工作。在旅游目的地工作的非营利组织有机会通过将自身活动的目标与旅游目的地的目标联系起来，通过旅游满足这种需求。本文旨在确定从事旅游业的非营利组织是否已利用旅游业作为增加自身收入的一种手段。换句话说，是否更频繁地开展与旅游相关的活动的非营利组织具有更高的财务可持续性，这体现在自筹资金活动的收入份额要比捐赠和赠款的收入份额高？为此，最初的研究是通过问卷调查对205个NPO样本进行的，这些样本的活动影响旅游业，并且在过去10年中在克罗地亚的四个最热门旅游目的地之一（Poreč，Rovinj，Dubrovnik和Medulin）开展业务。研究结果表明，直接影响旅游业的活动频率增加，与此同时，主动自筹资金（销售产品和提供服务的收入）和其他类型的自筹资金（会员费和资产），而捐赠和赠款收入的份额却有所下降。