Little empirical work has explored the psychological processes triggered by immersive technologies and how they might lead to more effective desirable prosocial outcomes. Thus, the current study explores two different modalities for presenting 360 videos—YouTube and head‐mounted display (HMD)—as strategies for engaging audiences with cause‐related stories. Across three stories, using these technologies led to the highest levels of presence, but there was no association between presence and increased attitudes towards the story content. Only narrative engagement impacted prosocial attitudes towards the video content. Data suggest that regardless of the technology used, telling engaging narratives that increase the viewer's self‐efficacy is key to behavioral intentions—immersive technologies help viewers feel closer to the physical location of the narrative, but not the narrative itself.

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从沉浸到意图？探索亲社会讲故事的进展

很少的经验研究探索了沉浸式技术引发的心理过程，以及它们如何导致更有效的理想亲社会成果。因此，当前的研究探索了两种不同的呈现360度视频的方式-YouTube和头戴式显示器（HMD）-作为吸引受众与因果故事相关的策略。在三个故事中，使用这些技术可以达到最高的状态，但是状态与对故事内容的态度增加之间没有关联。只有叙事参与会影响亲民对视频内容的态度。数据表明，无论使用哪种技术，都能讲述引人入胜的叙事，从而增加观众的观看体验