This manuscript examines a quality‐oriented philosophy in a nonprofit context utilizing semi‐structured interviews with nonprofit executive directors. The findings indicate that nonprofit organizations do seek continuous improvement and value a long‐term focus, consistent with for‐profit quality aspirations. However, factors unique to the structure of nonprofit organizations exist and contribute to organizational quality. The interviews converged to highlight five areas that relate to organizational quality in nonprofit organizations: donor relationships, organizational transparency, board member involvement, talent recruitment, and employee commitment. The findings indicate that a quality‐oriented approach to nonprofit governance affects an organization's ability to secure funding and address the mission of the respective organization more efficiently and effectively. Thus, it is suggested that incorporating a quality‐oriented philosophy creates a competitive advantage for nonprofit organizations in an increasingly saturated market.

中文翻译：

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非营利组织质量：这是什么？非营利组织为什么要关心？

该手稿通过与非营利组织执行董事的半结构化访谈，考察了非营利组织中以质量为导向的理念。调查结果表明，非营利组织的确寻求持续改进，并重视长期利益，这与营利性质量期望相一致。但是，存在非营利组织结构所特有的因素，这些因素有助于组织质量。访谈集中显示了与非营利组织的组织质量有关的五个领域：捐助者关系，组织透明度，董事会成员的参与，人才招聘和员工敬业度。研究结果表明，以质量为导向的非营利组织治理方法会影响组织的 确保资金安全并更有效地解决各自组织的使命的能力。因此，建议在质量日益饱和的市场中采用以质量为导向的理念为非营利组织创造竞争优势。