Private label products encompass all merchandise sold under a retailer's brand, which can be the retailer's own name or a name created exclusively by that retailer. The market share of this product segment has become an essential part of the consumer market in Europe. Food manufacturers adapted to this situation and developed their market strategies in light of this new segment. A survey carried out among 157 Hungarian food manufacturers in 2018 revealed that medium and large-sized companies are the most likely to be involved in private label food production. The advantages and disadvantages of private label food production were compared with the outcome of similar research in 2010. There was a significant change relating to advantages for manufacturers of private label production between 2010 and 2018. Maintaining or increasing market share became one of the most important advantages in 2018 compared to 2010 when it was a less important factor. This is consistent with the increasing market share of private label food products in Hungary in the last decade. According to our results, the production of private label products did not reduce the level of innovation by food manufacturers, indeed there is evidence that innovation activity increased.

中文翻译：

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匈牙利食品制造商生产自有品牌产品的经验

自有品牌产品包括以零售商品牌销售的所有商品，该品牌可以是零售商自己的名称，也可以是该零售商专门创建的名称。该产品细分市场的市场份额已成为欧洲消费市场的重要组成部分。食品制造商适应了这种情况，并根据这一新细分市场制定了市场战略。2018 年对 157 家匈牙利食品制造商进行的一项调查显示，大中型企业最有可能参与自有品牌食品生产。将自有品牌食品生产的优劣势与2010年同类研究结果进行比较。2010年至2018年间，自有品牌食品生产商的优势发生了显着变化。与 2010 年相比，保持或增加市场份额成为 2018 年最重要的优势之一，当时它是一个不太重要的因素。这与过去十年匈牙利自有品牌食品的市场份额不断增加是一致的。根据我们的研究结果，自有品牌产品的生产并没有降低食品制造商的创新水平，确实有证据表明创新活动有所增加。