The Covid‐19 pandemic has fundamentally reshaped our lives. Its effects on the sales and use of marketing channels of small‐scale Hungarian producers are addressed here. Based on the level of proximity, sales channels were classified into three types. Due to local regulations concerning restrictions on movement, it was only impersonal (online) channels that survived, or the opposite type, i.e. very personal ones involving the face‐to‐face meeting of producers and consumers in the private spaces (mostly homes) of one of the parties. Results from the survey of 136 producers reveal that 60 per cent suffered an economic loss due to loss of sales, while 10 per cent increased their sales. Successful producers were those lucky enough to be operating within the fresh fruit and vegetable sector, within which consumer demand increased significantly. The parallel use of several sales channels before the virus outbreak increased subsequent chances of success by increasing the probability that some of the channels would remain operational. Furthermore, successful producers had invested a lot of work pre‐Covid into maintaining private relationships with their customers; a situation that proved vital during times of restrictions. Also, the former moved fast, and were open enough to learn and make use of the opportunities modern technology offered them.

中文翻译：

---

电晕危机之王：Covid-19爆发对匈牙利小规模生产者的影响

Covid-19大流行从根本上改变了我们的生活。本文讨论了它对匈牙利小规模生产者的销售和使用营销渠道的影响。根据接近程度，销售渠道分为三种类型。根据当地有关移动限制的规定，只有非个人（在线）渠道可以幸存，或者是相反的渠道，即非常私人的渠道，涉及生产者和消费者在私有空间（主要是家庭）中进行面对面的会面。当事人之一。对136个生产商的调查结果表明，有60％的人由于销售损失而遭受经济损失，而10％的人增加了销售量。成功的生产者是那些幸运地在新鲜水果和蔬菜领域经营的生产者，在该领域中，消费者需求显着增加。在病毒爆发之前，并行使用多个销售渠道会增加某些渠道将继续运作的可能性，从而增加了随后的成功机会。此外，成功的制作人在Covid之前投入了很多工作来维持与客户的私人关系。在限制期间，这种情况被证明是至关重要的。同样，前者发展迅速，并且足够开放以学习和利用现代技术为他们提供的机会。在限制期间，这种情况被证明是至关重要的。同样，前者发展迅速，并且足够开放以学习和利用现代技术为他们提供的机会。在限制期间，这种情况被证明是至关重要的。同样，前者发展迅速，并且足够开放以学习和利用现代技术为他们提供的机会。