The distinction between “traditional” travel businesses and travel tech companies has remained steady for years due to knowledge, resource and financial reasons, leading them to operate in separate bubbles. The massive damages caused by COVID-19 for both sides of the industry pose a unique opportunity for them to ditch the old transactional working model, and to seek for more strategic collaborations in order to weather the storm. This viewpoint article discusses the business potential behind such collaborations in the short and long runs—from improving immediate safety perceptions to building technological foundations for the travel industry of tomorrow. It argues that local government mediation is needed for it to succeed, in formats such as funded hackathons or incubation programs that are targeted at addressing COVID-19 and its unique challenges.

中文翻译：

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与COVID-19协作：将旅行和旅行技术融合在一起

多年以来，由于知识，资源和财务原因，“传统”旅行业务与旅行技术公司之间的区别一直保持稳定，导致它们在独立的泡沫中运作。COVID-19对行业双方造成的巨大损失为他们抛弃旧的交易工作模型，并寻求更多的战略合作以度过难关提供了独特的机会。这篇观点文章讨论了从短期和长期来看，这种合作背后的商业潜力-从改善即时安全感到为明天的旅游业建立技术基础。它认为要取得成功，需要地方政府的调解，