This article investigates the relation between festivals and their destination cities. We examine what festival attendees think about the festival experience and the host city, and how the online image of the host city is shaped through the dissemination of these opinions on Twitter. We conduct a case study and analyze the opinions about a big scale event, Lucca Comics & Games and its host city, Lucca. Our results indicate that the festival significantly reinforces the online image of the host city on social media and not only promotes the existing strong characteristics of the city, such as historic monuments and architectural elements, but also enriches the portrayal of the city by relating the existing legacy to the fantasy culture with the festival experience. This study sheds light on the social aspects of emergent digital information practices and platforms within the context of festivals. Furthermore, our methodological framework serves as a model for prospective research on the relationship between events and cities and contributes to the development of a common methodological framework for the empirical assessment of this relation.

中文翻译：

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在Twitter上探究节日与举办城市之间的关系：卢卡漫画与游戏的影响研究

本文研究了节日与其目的地城市之间的关系。我们研究了节日参与者对节日体验和举办城市的看法，以及通过在Twitter上传播这些意见如何塑造举办城市的在线形象。我们进行案例研究，并分析有关大型活动Lucca Comics＆Games及其举办城市Lucca的意见。我们的结果表明，音乐节极大地增强了主办城市在社交媒体上的在线形象，不仅促进了该城市现有的强大特征，例如历史古迹和建筑元素，而且通过关联现有的内容丰富了城市的形象。在节日体验中成为幻想文化的遗产。这项研究揭示了节日背景下涌现的数字信息实践和平台的社会方面。此外，我们的方法框架可作为事件与城市之间关系的前瞻性研究的模型，并有助于建立用于这种关系的实证评估的通用方法框架。