It is often thought that environmental campaigns aimed at changing human behavior to be more environmentally friendly should target individuals’ intrinsic values and other personal variables. An evolutionary approach to human behavior, however, proposes a different perspective for tackling the pressing environmental issues of our times by making use of (rather than trying to change) our innate behavioral tendencies to make pro-environmental behavior the default and most adaptive option. The presented evolutionary approach proposes that changing behavioral outcomes might be more prudent than trying to change people. Better environmental and social outcomes are possible if we were to make use of our evolutionary past rather than fight it.

中文翻译：

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环保行为的进化方法

人们通常认为，旨在将人类行为改变为对环境更友好的环境运动应针对个人的内在价值和其他个人变量。然而，人类行为的进化方法提出了不同的观点，通过利用（而不是试图改变）我们固有的行为倾向来使亲环境行为成为默认和最适应的选择，从而解决当今时代紧迫的环境问题。提出的进化方法提出，改变行为结果可能比尝试改变人们更为审慎。如果我们要利用进化的过去而不是与之抗争，就有可能取得更好的环境和社会成果。