Behavior analysis and behavioral economics represent different traditions, but with relevant points of intersection and complementarity. Recent studies point to convergences and divergences, often in a nonspecific way, and thus lack a careful analysis of some ontological, technical, and ethical aspects—particularly those involved in proposals of such sciences for the regulation of life in society. This article aims to elucidate points of contact and distancing between these sciences, focusing on the concept of nudge . A behavior-analytic view on the concept of nudge is provided with a focus on (a) its underlying view of the individual, (b) a sample of nudging techniques, and (c) some of the ethical arguments of its proponents. It is suggested that although interchanges between behavior analysis and behavioral economics are feasible and promising, there are significant differences between their theoretical foundations. Finally, how the dialogue between both could lead to a reconsideration of the centrality of some of B. F. Skinner’s propositions is discussed.

中文翻译：

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关于轻推的行为分析观点：个人、技术和伦理

行为分析和行为经济学代表不同的传统，但具有相关的交叉点和互补性。最近的研究指出了趋同和分歧，通常是以非特定的方式，因此缺乏对某些本体论、技术和伦理方面的仔细分析——特别是那些涉及此类科学的社会生活调节建议的方面。本文旨在阐明这些科学之间的联系点和距离点，重点是轻推的概念。对轻推概念的行为分析观点侧重于 (a) 其对个人的基本看法，(b) 轻推技术的样本，以及 (c) 其支持者的一些道德论点。有人提出，虽然行为分析和行为经济学之间的交流是可行和有前途的，他们的理论基础存在显着差异。最后，讨论了两者之间的对话如何导致重新考虑 BF Skinner 的某些命题的中心性。