The authors argue that appreciation of the biological underpinnings of human behavior can alter the beliefs and actions of multiple marketing stakeholders in ways that have immense welfare implicat...

中文翻译：

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EXPRESS：消费者自我控制和生物科学：对营销利益相关者的影响

作者认为，对人类行为的生物学基础的理解可以以具有巨大福利影响的方式改变多个营销利益相关者的信念和行为……