Drawing from a critical and socio-cognitive approach to discourse analysis, this paper analyses the discursive creativity deployed by feminists in the production of slogans for the last 8M (International Women's Day) rallies from 2018 to 2020 in Spain. Findings show how the creative discourse strategies identified in the 8M banners, recontextualization and multimodal metaphor in the main, triggered by new feminist movements (Feminism 4.0, Feminism of the 99%), as well as by salient socio-cultural events taking place within the community, are construing a new discourse of optimism, festivity and empowerment, that is helping to transform gender relations in Spanish society.

本文从批评和社会认知的角度对话语分析进行了分析，分析了女权主义者在2018年至2020年西班牙举行的最后800万个（国际妇女节）集会的口号制作中所运用的话语创造力。调查结果显示，在新的女权运动（女权主义4.0、99％的女权主义）以及社会内部发生的重大社会文化事件的触发下，如何在8M横幅广告，重新语境化和主要的多模态隐喻中确定创造性的话语策略。社区正在构建一种新的乐观，喜庆和授权的论述，这有助于改变西班牙社会中的性别关系。