Purpose

The purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.

Design/methodology/approach

Data were collected through four focus groups with 37 total participants and were analyzed through qualitative content analysis.

Findings

The results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences and local and sport knowledge. In addition, the results provide evidence of five consumption constraints related to collaborative consumption: expenses, average experiences, seat location, interpersonal disconnects and personal risk.

Research limitations/implications

The selection of only two sites for the study limited the data triangulation that was possible. This study should be replicated across a wider range of teams and countries to confirm the main findings of the study.

Practical implications

Practitioners can use this initial study to better understand the benefits hosts and visitors perceive in the experience, and therefore the kind of experience design that would encourage increased purchases and loyalty.

Originality/value

This paper provides qualitative insights into the benefits and detriments of a collaborative consumption sport experience, based on participants' involvement in an innovative peer-to-peer platform.

中文翻译：

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协同消费体育托管：价值与消费约束

目的

本文的目的是通过调查在美国参加职业常规赛篮球和棒球比赛的东道主和游客的看法，找到协作消费体验的好处和限制的证据。

设计/方法/方法

数据通过四个焦点小组收集，共有 37 名参与者，并通过定性内容分析进行分析。

发现

结果表明，协作消费体验的参与者感知到四种类型的价值：社交互动和归属感、新粉丝群、旅行愿望清单体验以及当地和体育知识。此外，结果提供了与协作消费相关的五个消费限制的证据：费用、平均体验、座位位置、人际断开和个人风险。

研究限制/影响

仅选择两个研究地点限制了可能的数据三角测量。应在更广泛的团队和国家/地区复制这项研究，以确认研究的主要发现。

实际影响

从业者可以使用这项初步研究来更好地了解主人和访客在体验中所感受到的好处，从而鼓励增加购买和忠诚度的体验设计。

原创性/价值

本文基于参与者对创新点对点平台的参与，对协作消费运动体验的利弊提供了定性见解。