ABSTRACT

Fatherhood ideals have been changing over the last decades, and Sweden has often been seen as a fore-runner when it comes to both fatherhood policies and gender equality. In this article, we investigate how discourses about engaged, Swedish fathers and various formulations of gender equality are linked to and used in the discursive production of Sweden as a nation. We use three communication campaigns launched by the Swedish Institute (a governmental organization with the task of marketing Sweden), issued between 1968 and 2015. All campaigns emphasize modernity, rationality and self-development, but the earliest represents women and men while the latter campaigns focus exclusively on fathers, giving Swedish gender equality a conflict-free, already achieved quality. While the campaigns challenge established gendered patterns, they also avoid fundamental questions of power and contribute to rendering invisible a significant gap between gender equality in theory and in practice in Swedish society.

摘要

在过去的几十年里，父亲的理想一直在发生变化，在父亲的政策和性别平等方面，瑞典经常被视为先行者。在本文中，我们调查了有关瑞典父亲的参与和性别平等的各种表述如何与瑞典作为一个国家的话语生产相关联并在其中使用。我们使用了 1968 年至 2015 年间由瑞典研究所（一个负责营销瑞典的政府组织）发起的三项宣传活动。所有活动都强调现代性、理性和自我发展，但最早的代表女性和男性，后者的活动专注于父亲，使瑞典的性别平等具有无冲突、已经实现的质量。虽然这些运动挑战既定的性别模式，