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Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction
Journal of Strategic Marketing Pub Date : 2021-03-09 , DOI: 10.1080/0965254x.2021.1896568
Jeffrey E. Anderson 1 , Ruby P. Lee 2 , Maryam Tofighi 1 , Sidney T. Anderson 3
Affiliation  

ABSTRACT

Government agencies can shape and impact organizations’ opportunity sets and corresponding competitive environments. Therefore, firms realize that maintaining a close relationship with government agencies is crucial to create a favorable regulatory environment. Firms use lobbying as an effective method for influencing these agencies. Previous research studied the impact of public policies on firm outcomes and urged managers to understand the process of having successful relationships with government agencies. This research aims to capture the impact of firms’ lobbying intensity on product diversification through firm-government agency interactions, building on the Resource-Based View. Findings indicate that higher firms’ lobbying intensity is associated with higher levels of firm-government agency interactions. In addition, a greater amount of repeat firm-government agency interactions was associated with greater product diversification. The results suggest the importance of firms’ lobbying intensity and firms-government interactions when seeking ways to increase firms’ growth through product diversification.



中文翻译:

游说作为产品多样化的有力政治营销工具:对公司与政府互动的考察

摘要

政府机构可以塑造和影响组织的机会集和相应的竞争环境。因此,企业意识到与政府机构保持密切关系对于创造有利的监管环境至关重要。公司使用游说作为影响这些机构的有效方法。先前的研究研究了公共政策对公司成果的影响,并敦促管理人员了解与政府机构建立成功关系的过程。本研究旨在通过基于资源的观点,通过公司与政府机构的互动,捕捉公司游说强度对产品多样化的影响。调查结果表明,较高的公司游说强度与较高水平的公司-政府机构互动相关。此外,更多重复的公司-政府机构互动与更大的产品多样化相关。结果表明,在寻求通过产品多元化促进企业增长的方法时,企业游说强度和企业与政府之间的互动非常重要。

更新日期:2021-03-09
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