The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain an understanding of the scientific contributions emerging from the intersection of psychology and marketing, this study conducts a bibliometric retrospection of a premier journal dedicated to the application of psychological theories and techniques to marketing: Psychology & Marketing (P&M). To do so, this study employs bibliometrics to unpack the publication trends and the intellectual structure of P&M. In doing so, this study reveals several interesting findings. First, P&M's publications grew by 71.9 times, authorships grew by 82.1 times, and citations grew by 150.8 times between 1984 and 2020, indicating a healthy growth of marketing research informed by psychology. Second, P&M's contributions manifest through eight intellectual clusters—namely, marketing environment; consumer engagement; online consumer behavior and marketing; luxury consumption and marketing; sustainable consumption and marketing; influencer and international marketing; customer relationship, satisfaction, and loyalty; and marketing futures. Finally, P&M's emerging and promising areas for future exploration include aesthetics and consumer impressions; celebrity endorsement; conspicuous consumption and hedonic adaptation; climate change; choice likelihood; consumer engagement; consumer psychology; marketing communication; sensory marketing; sharing economy; and social media marketing. As a whole, these findings should provide readers with a state‐of‐the‐art overview of marketing from psychology through the scientific contributions from P&M.

中文翻译：

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从心理学的角度对营销进行文献计量回顾：来自心理学与营销的见解

心理学对市场营销的贡献是巨大而无价的。没有一门学科比心理学从市场营销中受益多。为了了解心理学和市场营销学交叉领域的科学贡献，本研究对致力于心理学理论和技术在市场营销中应用的一流期刊进行了文献计量回顾，即“心理学与市场营销（P＆M）”。为此，本研究采用文献计量法来揭示出版趋势和P＆M的知识结构。这样，本研究揭示了一些有趣的发现。一，P＆M在1984年至2020年之间，公司的出版物增长了71.9倍，作者人数增长了82.1倍，被引用次数增长了150.8倍，这表明通过心理学进行的营销研究呈健康增长态势。其次，P＆M的贡献体现在八个知识集群上，即市场营销环境。消费者参与度；在线消费者行为和营销；奢侈品消费和营销；可持续的消费和营销；影响者和国际营销；客户关系，满意度和忠诚度；和营销期货。最后，P＆M未来探索的新兴领域和前景广阔的领域包括美学和消费者印象；名人代言; 明显的消费和享乐适应；气候变化；选择可能性；消费者参与度；消费者心理；营销传播；感官营销；共享经济；和社交媒体营销。总体而言，这些发现应为读者提供心理学方面的最新营销概述以及P＆M的科学贡献。