A growing number of citizens are concerned about the environmental impact of air transport, and aviation has become synonymous with high carbon emissions and global warming, which has led to the development of flygskam (or flight shame) in Europe. While its impact on air traffic remains unclear, flight shame has forced the airline industry to react and better understand its origin. In this research, building on the growing literature on industry and organizational stigma, we assume that flight shame can be partly explained by a distorted public perception of the environmental impact of air transport. Accordingly, we investigate the level of knowledge of the environmental footprint of air transport. Based on a sample of 1018 French respondents, we reveal that more than 90% of respondents overestimate the share of air transport in global carbon emissions. We also show that 98% of the respondents underestimate the reduction in carbon emissions per passenger. Finally, we investigate the awareness of the measures taken by the industry to curb its carbon emissions and highlight, for instance, that 70% of respondents overestimate the fuel consumption of the newest generations of aircraft. Based on these results, we draw lessons for airlines and for the air transport industry to help cope with flight shame in Europe.

越来越多的公民关注航空运输对环境的影响，而航空已成为高碳排放和全球变暖的代名词，这导致了欧洲飞蝇（flygskam）（或飞行耻辱）的发展。尽管其对空中交通的影响尚不清楚，但飞行耻辱迫使航空业做出反应并更好地了解其起源。在这项研究的基础上，基于对行业和组织的污名化的文献不断增多，我们假设可以通过公众对航空运输的环境影响的一种扭曲的理解来部分解释飞行耻辱。因此，我们调查了航空运输的环境足迹的知识水平。根据1018名法国受访者的样本，我们发现，超过90％的受访者高估了航空运输在全球碳排放中所占的比例。我们还表明，有98％的受访者低估了每位乘客减少的碳排放量。最后，我们调查了航空业为遏制其碳排放而采取的措施的意识，并着重指出，例如，有70％的受访者高估了最新一代飞机的燃油消耗。基于这些结果，我们为航空公司和航空运输业吸取了教训，以帮助应对欧洲的飞行耻辱。70％的受访者高估了最新一代飞机的油耗。基于这些结果，我们为航空公司和航空运输业吸取了教训，以帮助应对欧洲的飞行耻辱。70％的受访者高估了最新一代飞机的油耗。基于这些结果，我们为航空公司和航空运输业吸取了教训，以帮助应对欧洲的飞行耻辱。