Pressure on farmers to behave more ‘entrepreneurial’ is increasing. Psychological and social science research therefore has examined what characterises farmers identifying as entrepreneurs. A previous study in Finland suggested that farmers' self-identities may conflict with the public paradigm describing farmers as entrepreneurs instead of food providers. Different expectations towards farming may cause identity issues and decrease work wellbeing. The present study examines the relationship of work wellbeing and entrepreneurial identification. Utilizing the Maslach Burnout Inventory and the theory of Entrepreneurial Identity, the results show that work wellbeing is higher for diversified farmers and rural business owners than for conventional farmers in Finland. Conventional farmers on the other hand experience higher rates of loss of personal control and self-efficacy, indicating that the political strategies for entrepreneurs, diversification and innovativeness, are not applicable to all farmer groups. Entrepreneurs aim for autonomy and personal control which generally may be limited in specialised, subsidy-dependent agricultural production systems. Identity formation processes and how farmers can gain more control over their businesses as well as the limitations of entrepreneurship in the momentary agricultural policy system, should be considered in upcoming policy strategies.

农民表现出更多的“企业家精神”的压力正在增加。因此，心理学和社会科学研究研究了农民被视为企业家的特征。芬兰之前的一项研究表明，农民的自我身份可能与描述农民为企业家而非食品提供者的公共范式相冲突。对农业的不同期望可能会导致身份问题并降低工作幸福感。本研究探讨了工作幸福感与创业认同之间的关系。利用Maslach职业倦怠量表和企业家认同理论结果表明，多样化的农民和农村企业主的工作幸福感比芬兰的传统农民更高。另一方面，传统农民遭受的个人控制和自我效能丧失率更高，这表明企业家的政治策略，多元化和创新性并不适用于所有农民群体。企业家的目标是自治和个人控制，这通常可能限于专门的，依赖补贴的农业生产系统。即将到来的政策战略应考虑身份形成过程以及农民如何获得更多控制权，以及瞬时农业政策体系中企业家精神的局限性。