当前位置: X-MOL 学术J. Destin. Mark. Manag. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Managing overtourism in collaboration: The case of ‘From Capital City to Court City’, a tourism redistribution policy project between Amsterdam and The Hague
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-03-10 , DOI: 10.1016/j.jdmm.2021.100569
Geeske Rosaliene Sibrijns , Dominique Vanneste

This article goes deeper into the need for redistribution of tourists at highly popular destinations suffering from overtourism on the one hand and the added value of collaboration on the other. The article shows the possibilities and constraints secondary destinations are facing which seek to promote themselves with the assistance of the tourism redistribution policy of a primary destination that suffers from overtourism. The study focusses on the tourism cooperation agreement ‘From Capital City to Court City’ between Amsterdam and The Hague in the Netherlands. The research was conducted by means of a mixed method approach (desk research, expert interviews and a visitor survey with 155 visitors assessed). The agreement has moderate success, but the balance between cooperation and competition is difficult. To some extent this is due to the fact that tourists expect a destination (in our case, The Hague) to have and promote its own, distinguishable profile that becomes a reason to travel, not related to the primary destination (here Amsterdam). Further, it is very difficult to make visitors change their minds about places to visit and activities to do during their stay, because they have little time and do not feel like changing plans. If they do, they might add rather than substitute days for visiting a secondary destination. A pre-travel promotion of an integrated product on the one hand with distinguishable DNAs on the other hand is recommended but challenging, since this implies a bridging of intrinsically opposite concepts.



中文翻译:

协作管理旅游过度:以“从首都到法院城”为例,这是阿姆斯特丹和海牙之间的旅游业再分配政策项目

本文更深入地探讨了一方面需要在旅游过度的地方重新分配游客,另一方面又要增加合作的附加值。该文章显示了次要目的地面临的可能性和限制,这些困难和限制试图在遭受过度旅游的主要目的地的旅游业再分配政策的帮助下提升自身。该研究的重点是阿姆斯特丹和荷兰海牙之间的旅游合作协议“从首都到法院城”。该研究是通过混合方法进行的(案头研究,专家访谈和对155位访问者进行的访问者调查)。该协议取得了一定程度的成功,但合作与竞争之间的平衡却很困难。在某种程度上,这是由于游客期望目的地(在我们的例子中为海牙)拥有并宣传自己独特的轮廓,这成为旅行的原因,而与主要目的地(在此不相关)有关。此外,很难使访问者改变对访问地点和活动的看法他们逗留期间,因为他们的时间很少而且不想改变计划。如果这样做,他们可能会增加而不是替代天数来访问次要目的地。建议在旅行前用一种可区分的DNA一方面促进集成产品的推广,但具有挑战性,因为这暗示着本质相反概念的桥接。

更新日期:2021-03-10
down
wechat
bug